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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.How Barack Obama Used New Media Technology to Win the White House John Allen Hendricks, Robert E. Denton, Jr. 5. Paul S. Herrnson, Congressional ... the Nets: Wiring the Political Process (New York: W. H. Freeman, 1997). 11. Jennifer Stromer-Galley, a€œOn-line ... Entertainment Software Association (ESA), a€œEssential Facts About The Computer and Video Game Industry, a€ pdfs/ESA_EF_2008.pdf (23 March 2009). 21. Steve Gorman, a€œObama Buys Firstanbsp;...

Author: John Allen Hendricks, Robert E. Denton, Jr.
Publisher:Lexington Books - 2010-01-14

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