Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions

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Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.Crowdcasting in Action Companies like Hilton hotels, Fujitsu Siemens, Dell, IBM and Starbucks use crowdcasting to gain users insight and potentially integrate them into the innovation process. We analyzed some of them, hoping to identifyanbsp;...


Title:Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Author: Cruz-Cunha, Maria Manuela
Publisher:IGI Global - 2011-10-31
ISBN-13:

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