qIn Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the qwhatq and qwhyq of e-commerce, Epstein zeroes in on the elusive qhow.qq--BOOK JACKET.aquot;In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company.
Title | : | Implementing E-commerce Strategies |
Author | : | Marc J. Epstein |
Publisher | : | Greenwood Publishing Group - 2004 |
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