Kundennähe in Dienstleistungsunternehmen
(Services, 1984) Services Marketing Is Different, in: Lovelock, Christopher H.: Services Marketing, Englewood Cliffs 1984, S. 29-37. ... M/Schmalensee, DM/ Marshall, C. (Hrsg.): Creativity in Services Marketing, Chicago 1986, Berry, LL/ Zeithaml, VA/Parasuraman, A. (Quality, 1990) ... Bitner, MJ/Booms, BH/Tetreault, M.S. (Encounters, 1989) Critical Incidents in Service Encounters, in: Bitner, MJ/ Crosby, L.A.anbsp;...
| Title | : | Kundennähe in Dienstleistungsunternehmen |
| Author | : | Georg Zollner |
| Publisher | : | Springer-Verlag - 2013-03-13 |
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