Marketing by the Numbers

Marketing by the Numbers

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With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. qMarketing by the Numbersq shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Providing case studies, techniques, and checklists, the book pays special attention to the new generation of Web tools.Cable reality shows such as American Idol, Top Chef, and Project Runway popularized the text-as- you-watch call to action, ... A 2009 study by Microsoft Advertising for Alltel, a wireless phone service company, looked at all digital touch pointsanbsp;...

Title:Marketing by the Numbers
Author: Leland Harden, Bob Heyman
Publisher:AMACOM Div American Mgmt Assn - 2010-11-17

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