Media and the Rhetoric of Body Perfection

Media and the Rhetoric of Body Perfection

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Against the background of the so-called a€™obesity epidemica€™, Media and the Rhetoric of Body Perfection critically examines the discourses of physical perfection that pervade Western societies, shedding new light on the rhetorical forces behind body anxieties and extreme methods of weight loss and beautification. Drawing on rich interview material with cosmetic surgery patients and offering fresh analyses of various texts from popular culture, including internationally-screened reality-television shows including The Biggest Loser, Extreme Makeover and The Swan as well as entertainment programs and documentaries, this book examines the ways in which Western media capitalize on body anxiety by presenting physical perfection as a moral imperative, while advertising quick and effective transformation methods to erase physical imperfections. With attention to contemporary lines of resistance to standards of thinness and attempts to redefine conceptions of beauty, Media and the Rhetoric of Body Perfection will appeal to scholars and students of popular culture, television, media and cultural studies, as well as the sociology of the body, feminist thought, body transformation and cosmetic surgery.For example, CareCredit is a credit card that works like most other major credit lines, except it is designated to help solely with the costs of medical procedures. The company ... to Sparklea€; these headlines all give the impression that the surgeries are free, accessible, and not an impossible luxury (Carecredit). ... According to the site, the credit is secured through GE Money Bank, accepted by over 100, 000 healthcare providers, and is the nationa#39;s leading patient financing program.

Title:Media and the Rhetoric of Body Perfection
Author: Deborah Harris-Moore
Publisher:Routledge - 2016-05-06

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