Qualitative Marktforschung in Theorie und Praxis

Qualitative Marktforschung in Theorie und Praxis

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Eva Balzer arbeitet selbststAcndig als qualitative Marktforscherin. Gemeinsam grA¼ndeten sie 2005 den Arbeitskreis Qualitative Markt- und Sozialforschung (AKQua) im BVM (Berufsverband Deutscher Markt- und Sozialforscher e. V.).

Title:Qualitative Marktforschung in Theorie und Praxis
Author: Gabriele Naderer, Eva Balzer
Publisher:Springer Science & Business Media - 2007

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