Spin Sucks
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to aspina your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authenticallyaband truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, sheas integrated all sheas learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but donat know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfullyawithout sex, extortion, or atruth-stretchinga Humanize your organization, even if you donat have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content thatas compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customeras perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from othersa successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared mediaaand get more value from all of them spinsucks.comCommunication and Reputation Management in the Digital Age Gini Dietrich ... Even business leaders hire PR professionals or firms, usually because theya#39;ve heard from their peers that getting their names ... Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach, Cengage Learning, 2011.
| Title | : | Spin Sucks |
| Author | : | Gini Dietrich |
| Publisher | : | Que Publishing - 2014-02-20 |
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