Sport Marketing, Fourth Edition, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.We have since grown to handle all ticket sales, ticket marketing, seasonticket retention, customer service, and all ... andretentionrepresentatives)along with10to15students who are focused on selling 20 to 30 hours per week. ... Wecanturn ourattentionin an instantifwehire anew baseball coach, orour womena#39;s basketball team makes a run to the WNIT Championship, or we are hosting a national wrestlinganbsp;...
Title | : | Sport Marketing 4th Edition With Web Study Guide |
Author | : | Mullin, Bernard J., Hardy, Stephen, Sutton, William |
Publisher | : | Human Kinetics - 2014-05-02 |
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