Strategic Marketing Problems
This book is dedicated to the development of decision-making skills in marketing. The book introduces concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice. This cutting-edge collection of cases deals with issues encountered by well-known companies, such as Southwest Airlines, Proctor a Gamble, Colgate-Palmolive, Frito-Lay, and Pharmacia a Upjohn.DEALER LOADERS A Crush Adventure Back Pack B Beach Bag/Blanket C Neon Cap D Sonya Walkman E Dirty Dunka#39; EXHIBIT 11 Example of CRUSH Consumer Promotion ea aaAcflw c~5aaquot;. CADBURY BEVERAGES, INC. 33 1.
| Title | : | Strategic Marketing Problems |
| Author | : | Roger A. Kerin, Robert Allen Peterson |
| Publisher | : | Pearson College Div - 1998 |
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